ISSN : 2319-7323

INTERNATIONAL JOURNAL OF COMPUTER SCIENCE ENGINEERING

ABSTRACT

Title	:	The Impact of Online Advertising on Company Performance: A Namibian Perspective.
Authors	:	Chucknorris Garikayi Madamombe, Emmanuel Kashora
Keywords	:	Internet, Advertising, Competitors, Social network ads, Website ads, Pop up ads.
Issue Date	:	Jul-Aug 2018
Abstract	:	The purpose of the study was to examine the impact of using social network ads, website ads and pop up ads on the sales volume of a company. The fast growth of technology in today's world makes internet users continue to increase. A total of 114 questionnaires were distributed; 105 to Unibest customers and 9 to Unibest employees. In addition, an in-depth interview was conducted with 3 top managers at Unibest. Secondary data from past financial information from the company was used to examine the past company performance trends. The study results shows that website advertising has a significant positive impact on the sales volume of company. Furthermore, the study results indicated that social network advertising has a fairly reasonable contribution to the market share of a company. Pop up advertising has no significant impact on the company performance at all. The study presented different theoretical models and frameworks in explaining advertisement process.
Page(s)	:	117-125
ISSN	:	2319-7323
Source	:	Vol. 7, No. 4