ISSN : 2319-7323

INTERNATIONAL JOURNAL OF COMPUTER SCIENCE ENGINEERING

ABSTRACT

Title	:	Comparing Sequential and Simultaneous Menus for ecommerce Web Portals
Authors	:	Dr. Akashdeep Bhardwaj, Dr. Sam Goundar
Keywords	:	Sequential Menu;Simultaneous Menu; Web Design; User Interface;Computer Interaction
Issue Date	:	Sep-Oct 2018
Abstract	:	The rapid development of Internet and its associated content delivery technologies and use of interactive and innovative web application portals has led to a situation where the Web can be accessed on a multitude of different platforms. These range from desktops, laptops and tablets to smart phones like Android, Blackberry and Apple. Web designers are always on the lookout for innovative interface options. This helps easing web navigation and user experience as well as offers better enhancements and performance. Web site and application design involves use of various types of menus like Top down, Simultaneous or Sequential as interactive alternative options for the users. The menu structure defines the extent of control which is provided to the user in performing a task. Success of web applications also depends a lot on the complexity or ease of information retrieval but also the manner in which information is presented during retrieval tasks. This research paper compares the use of Simultaneous and Sequential menus on e-Commerce web application portals. This involves a survey with users browsing web content using different system for computer-human interactions with regards to user experience and web portal performance.
Page(s)	:	235-247
ISSN	:	2319-7323
Source	:	Vol. 7, No. 5